Dr Leigh Morland’s approach and delivery on Enterprise and Entrepreneurship gave insight into how the industry functions within creative groups and companies. This focus explored the definitions and applications of both enterprise and entrepreneurship. It gave opportunity and reflection to understand how we work as individuals as well as a team. I personally didn’t think or class myself as having many enterprise skills or being a entrepreneur, but as Dr Leigh Morland divulged further into her analysis, I realised that maybe I was and should take the risk of acknowledging and applying this. Her use of The EntreComp framework (QAA, 2018) explored what enterprise skills it takes to be Entrepreneurship Competence, she strongly expressed that not everyone has all these qualities, however, to be successful it is vital that when collaborating in groups that we should find a group that together have a balance of each section. As seen in Fig 1 I circled what skills I believe I have within the EntreComp framework (QAA, 2018).
Within my own discipline our core purpose is to find creative solutions, Dr Leigh Morland explained that creation falls into three categories; Social value creation, Environmental value creation or being paid. From previous experiences within a study setting and commercial setting, I have had the opportunity to explore all three. My studies have allowed me to progress on my passions which primarily has environmental value as sustainable future design is what the industry is desperately seeking. However fundamentally being paid is what we need to sustain a living, so sometimes it’s difficult to find projects that contain the two values
Risk
Dr Leigh Morland spoke about risk in three key areas, personal, reputational and financial. Understanding how to balance these she produced two simple questions. What do I hope to gain? What can I afford to lose? These questions changed my perspective, in my study life, everything has been conceptually based, no projects are live, they don’t ever become real because financially they aren’t possible without investors or clients. However, working in industry and reflecting on my personal creative road map, to achieve these goals I must combine these risks and questions in order to find a balance of risk and gain.
By using the enterprise skills and entrepreneurial mind set its maybe not as difficult as I once thought. Dr Leigh Morland’s delivery touches on movement and how there is no perfect solution. The key is to understand those problems, take those critiques, and communicate how to move forward. Dr Leigh Morland’s defines how solutions turn into movement and how with change being an entrepreneur the need to adapt and challenge allows you to keep moving, otherwise the risk your taking is far greater if you stop.
Dr Leigh Morland lecture concluded on reflection and where you would sit within a group. The aims and objectives of this module is to have the ability to produce a start-up business working with a range of disciplinarians. The ‘resourcer’, who is the one who keeps the group motivated and keeps the project moving when faced with critique is someone that Dr Leigh Morland strongly advised you must have in order to be successful. However, within my own industry pitching to a client and redoing work that they aren’t happy with is a strong skill set of mine as I’ve seen many people panic in these situations and question their ideas and abilities, but, I think sometimes keeping a concept moving and taking that risk with deeper development makes me a good fit for the ‘Resourcer’ within the group.
The purpose of the 2 prior lectures including Dr Leigh Morland I believe was discovery. To push us, such as the creative road map into re-evaluating ourselves and having this sense of constant improvement and ambition before we meet our group next week.
Reflection notes:
I sometimes struggle within group setting so I tasked myself to find out what personality type I am. So, when it comes to working in the group I know where my strengths and weakness lie, then I can be open about them in my group. I found an online quiz based on the Myers–Briggs Type Indicator, 16 personalities (n.d.) and found that I am an Advocate (INFJ-T). This has really helped me understand how I work and fits well within the reflection Dr Leigh Morland lecture suggested. I think this could be a good tool to keep under my belt for the upcoming group and when I go onto industry. If your keen on reading into my quiz results (fig 2) follow the link below and try in for yourself, it may surprise you as I know it did me.
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