Group Growth
This week’s aims are to further develop the concept and name. From research we have decided on Made in House. As the start-up business exclusively works with universities, combined with further analysis from the historical context of textiles mills in Huddersfield; which was once one of the most sort after textile labels in the industrial revolution prompted us to discuss and produce a mind map, seen below. I suggested elevating Made in Huddersfield to Made in House. The reasoning behind this thought was for expansion of the business. To be able to work with other universities having another universities name could cause controversy. Made in House is broad enough to easily apply to branding and other locations, whilst giving a historical nod to the original Made in Huddersfield. The simple phrase ‘it’s made in house’ gives a level of professionalism and profound proudness of the quality of someone’s product.
After collaborating our pro’s and con’s of the Barbara Hepworth it has given us a solid foundation of some of our aims and objective of the projects. We decided that we needed more quantitative and qualitative data so have created a questionnaire for other postgraduates to fill in, to gain further data from other creative disciplines that aren’t covered by the group.
Personal Growth
This week allowed me to be more open and confident to say when I wasn’t happy with the level of standard of other work, whilst being able to explain how this work could be further developed without it coming across harsh or rude. Again, from my own feedback from the group I understood and took on board what they were saying and asking competently whilst not being afraid to stand behind my reasoning and actions.
Research
After doing Primary Research photography and secondary research on the existing space and the historical heritage of Huddersfield, I primarily found that sandstone and Yorkstone was the most common building material of Huddersfield. However the newer university buildings were constructed of modern materials such as sheet metal. Through online research the existing colour palette of the university are predominately blue and yellow. From our initial research and discussions, we felt that the existing Barbara Hepworth studio space felt cold and quite childish.
The need to elevate the colour profiles was one of the key developments within the research which therefore would reflect the intended audience. Research from existing UK based post graduate lounges in comparison to those in the USA, this level of depth and tradition really pushed through within the USA post graduate spaces. From this taking the existing colour palette and deepening the colour creating a richer tone and more welcoming desirable space.
When researching into the colour palette I used the cap and gown of the university for key reference points, not only do they change the garments to differentiate the BA graduate from Postgraduates they also change colour. A deep purple was introduced, this allowed a focus on a specific depth of colour to deepen the existing blue and yellow to. The yellow is a particularly difficult to deepen and match with blue and purple, so, an additional gold palette was introduced to create a more harmonious finished palette. A group members introduction of WGSN colour framework was something I had not used before so from my gathered research I was able to combine both colour palettes to that can create a mirrored material palette.
From our group discussions the use of cold and clinical arose, so to gather another level of research, I investigated the cognitive phycology of colours and how colours are used to change the way we use or feel in a space. Not only this but a careful consideration of cultural interpretation of colour was needed. The university itself has a strong South Korean society (University of Huddersfield, n.d.) and traditionally deep blue is associated with mourning so this was taken into consideration in the amount of blue to be used in the space (color matters, n.d.).
When investigating the other palettes, my research led me to a blog/study by Cherry K.C , 2022 that explained that purple in particular deep purple is most associated with royalty, wealth, creativity, imagination and mystery. Focusing on imagination, creativity and mystery are key aims that we want the creatives/users to feel in this space. Whereas studies suggest that yellow tones typical introduce happiness, laughter and comfortability however ‘Too much yellow can be overwhelming and should be used sparingly.’ (Gremillion, A.S.G., 2019).
Pages created by Megan Firth
A secondary palette was also created based of the heritage of Huddersfield and Hygge which will be used for the website and promotions. I have used a lot of hygge design in previous work so when the promotion team were explaining a minimalist concept but was unsure what to use as inspiration, I shared a book I have used in the past The Little Book of Hygge: Danish Secrets to Happy Living Book by Meik Wiking, to help give them a focus.
Here the link to buy if you would like to read it: https://www.waterstones.com/book/the-little-book-of-hygge/meik-wiking/9780241283912
References:
Chery, K.C. (2022). Color Psychology: What Does the Color Purple Mean?. Very well mind. https://www.verywellmind.com/the-color-psychology-of-purple-2795820
Color matters. (n.d.). Blue The Meanings of Blue. color matters. https://www.colormatters.com/the-meanings-of-colors/blue
Gremillion, A.S.G. (2019). Colors and emotions: how colors make you feel. 99 designs. https://99designs.co.uk/blog/tips/how-color-impacts-emotions-and-behaviors/
University of Huddersfield. (n.d.). South Korean Society. University of Huddersfield. https://www.hud.ac.uk/international/global-campus-events/global-societies/southkorea/
Illustration list:
Fig 1: pinterest. (n.d.). unknown [Photograph]. pinterest. https://www.pinterest.co.uk/pin/291678513370634290/
Fig 2,4,5,: University of Huddersfield. (n.d.). Gowns of the University of Huddersfield [photograph]. University of
Fig 6 and 9: iColorpalette. (n.d.). Porpita Porpita [infographic]. iColorpalette. https://icolorpalette.com/color?q=2596be
Fig 7 and 10: iColorpalette. (n.d.). Sahara [infographic]. iColorpalette. https://icolorpalette.com/color?q=b29227
Fig 8 and 14: iColorpalette. (n.d.). parma plum red [infographic]. iColorpalette. https://icolorpalette.com/color?q=593555
Fig 11: iColorpalette. (n.d.). Pantone 16-0730 Tcx Antique Gold Color [infographic]. iColorpalette. https://icolorpalette.com/color/pantone-16-0730-tcx
Fig 12: iColorpalette. (n.d.). Lapis Lazuli Color [infographic]. iColorpalette. https://icolorpalette.com/color/lapis-lazuli
Fig 13: Colorpalette. (n.d.). Pantone 14-1036 Tcx Ochre Color [infographic]. iColorpalette. https://icolorpalette.com/color/pantone-14-1036-tcx
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